As part of a six-week creative challenge, our team of three were given a brief of creating a full advertising campaign for a fictional energy drink called Valiant Super Soda — a bold, imaginative product that grants consumers superhuman abilities. Guided by a creative brief that emphasized originality, brand cohesion, and audience engagement, we set out to build a visually compelling and cohesive campaign.
The two figures above were created by me, starting from sketches than throwing it into illustrator creating the base outline without losing pixels then into photoshop adding different textures and elements for the desire effects i was going for. These were shared to the rest of the team using it for posters and additional magazines mockups that were used for our finalized versions.
The left and right billboards have a can mock ups using adobe dimensions, i took a still image of the can and added our typefaces and colors that we picked from our mood we developed prior to help with instilling a cohesiveness to our campaign.
These are the three fully rendered billboard mockups that I made using photoshop. We only were to do no more or less than three variations of which types of ads we were able to, so I decided to use the woman figure, I wanted to add these dotted lines from the 60's cartoon hero shows. The second ad was a combination of all our contributions we made so I wanted to have one of the billboards showcasing the collaboration. The final one I felt like adding the gradient color to the single can ad creating that aura of energy flowing out it and creating that emphasizing of power with lighting strikes through it.
Each one of these were created in after effects which was my first ever touching so I was a little intimated by it, each iteration was about three to four days each spent on figuring the software and how to create what i was envisioning without biting more than i can chew the last is where i felt the most comfortable and i feel like it shows something i will continue perfecting going forward.